6 Major Brands that Need a PPC Message Matching Overhaul

by Karon Thackston
When searching online, I constantly find myself shaking my head and chuckling at the major brands who suffer from PPC message mismatch. If there’s one thing that has held true for pay-per-click (PPC) ads since their inception, it’s that the focus has to be laser tight. Any wiggle room typically results in confused customers who shrug their shoulders and click away.Read the full article