Buy Now, Free, On Sale, Cheap, Hurry! – Understanding Your PPC Audience Motive

by Kirk Williams
If the title of this blog post caused the bile to rise in your throat, than this post is for you. On the other hand, if you do your best to put one of those “alerts” in every non-brand ad you ever run, then this post is even MORE for you. Being a PPC expert, you undoubtedly realize that different people respond to different text and call to actions and you’ve probably ev ...Read the full article