Can a new customization scheme bail out McDonald’s?

by Tanya Dua
McDonald’s has got the hint: Big Macs and Quarter Pounders just don’t cut it for Americans anymore, who increasingly expect a customized experience. The fast-food giant will now let its customers build their own burgers using digital kiosks through a new program called “Create your Taste.” The custom-ordering program has been tested across stores in Southern California since A ...Read the full article