Check This List Twice: Paid Search Tips for the Holiday Season

by Sarah Johnson
For those of us working in the digital world, the holiday season is one of the most active times of the year. But it’s important to remember that to get the most out of the season, digital marketers should be preparing for a marathon, not a quick sprint. The holiday digital marketing marathon lasts long after Black Friday and Cyber Monday. It even extends beyond December.Read the full article