Everything You Need To Know About Sponsored Content

Posted by ChadPollitt Many of the traditional channels for online content discovery are thoroughly understood and their adoption rates are high. The readily accepted channels—from SEO and PPC, to email and social media broadcasting—can deliver the best content to the right people at the right time.Read the full article

Last Week Tonight with John Oliver: Native Advertising (HBO)

The line between editorial content and advertising in news media is blurrier and blurrier. That's not bullshit. It's repurposed bovine waste.

  • NYT Readers Spend Same Amount of Time on Paid Posts as News Stories

    blogs.wsj.com - 37 readers, 19 Tweets - Readers of the are spending roughly the same amount of time on advertiser-sponsored posts as on news stories, according to Meredith Levien, the executive vice president of advertising for The Times. Speaking at the American Association of Advertising Agencies’ public relations forum in New York on Wednesday, Ms. Levien said that in some cases ad...

  • Native Ad Workshop Leaves FTC Perplexed

    adweek.com - 30 readers, 134 Tweets - A day-long examination of native advertising left regulators with no clear direction about how to police what has become digital media's hottest ad format.