Flying ahead: building the perfect mobile travel experience

by David Bowen
In an effort to distinguish their services and identify a niche, most travel providers avoid positioning themselves in the way other online retailers might. Instead, they focus on services like travel meta-search (e.g. Skyscanner) or customer feedback (Tripadvisor). Shrouded in specialist services, it’s easy to forget that at their heart the majority of travel sites remain ecommerce providers.Read the full article