Google Launches Custom Columns For Deeper Metric Segmentation

by Ginny Marvin
Google has launched Custom Columns in AdWords, letting you segment existing column metrics to get more detailed insights based on your objectives. For example, “By selecting an existing metric like clicks or conversions, and applying a segment like ‘Computers’ or ‘Mobile’, you can quickly create a new custom column that shows you ‘Computer clicks’ or ‘Mobile conversions.Read the full article