Google Says Penguin To Shift To “Continuous Updates”

by Barry Schwartz
A Google spokesperson has told us that they will now be updating the Penguin algorithm continuously, by optimizing it as they go. A Google spokesperson sent us the following statement around our recent questions about the holiday Penguin updates. That last big update is still rolling out — though really there won’t be a particularly distinct end-point to the activity, since P ...Read the full article