How Can Marketers Work to Measure Total Paid Search Value?

There are numerous ways that customers can engage with brands online. While each consumer interaction drives value for a brand, certain actions are not as measurable as a traditional lead or revenue-generating events. Today consumers are shopping across devices, downloading apps, and searching online before buying in-stores.Read the full article

Measure more value with Estimated Total Conversions

Join us on November 12th at 11:30 a.m. PT, as key industry leaders discuss how they've used insights from Estimated Total Conversions to measure more conversions, allocate budget more effectively and edit bids to drive even more value.