How publishers combat ad blockers

by Chris Smith
European publishers are going on the offensive to combat the use of ad-blocking software, but they might find they have their work cut out for them. There are 144 million monthly active users of the major ad-blocking plug-ins globally, according to PageFair, a company which sells anti-ad-blocking services to publishers. That number accounts for 4.9 percent of the Internet population.Read the full article