In Black Friday Aftermath, iPhone 6 Activity Outperforms Competitors

by Andrew Waber
Widely-cited National Retail Foundation data suggested that Black Friday 2014 wasn’t nearly as successful from a sales perspective as previous years – a trend that was also reflected in Cyber Monday data the following week. Brands and retailers didn’t seem too concerned, with the prevailing logic being that the holiday shopping season has simply extended itself, with discoun ...Read the full article