Online Advertising To Grow By 15% Over Next Two Years, Driven By Mobile And Display

by Matt Southern
A report released this week by ZenithOptimedia reveals projections for global ad spend in 2015, with online advertising said to be the fastest growing medium having grown 16.9% in 2014 with an estimated 15% growth over the next two years. Online advertising makes up 24% of total global ad spend, which is substantial considering ten years ago it only made up 4% of global ad spending.Read the full article