Social Media ROI’s Missing Ingredient

by Jay Baer
(watch video to see my son artistically photo bomb me) Are you putting all of your emphasis in social media measurement on exactly the wrong thing? I did a webinar recently with my friends from Expion about cross channel social media analytics. One of the great points that Albert Chou from Expion brought up in the webinar is that we often have plenty of measures around social media outputs.Read the full article

You're Trying to Be Smart But It's Not Working - #JayToday

EPISODE 66 Just because something exists in popular culture, doesn't mean you have to use it as a platform for click-bait. The new Hunger Games movie just came out last Friday (at the time this episode was recorded). And almost immediately after the film was released, people started writing articles about things like "what PR pros can learn about crisis management from the Hunger Games". Writing articles that tie into pop culture events doesn't build your thought leadership in the industry. In fact, I believe it does the opposite. Instead of trying to relate to what's happening in Hollywood, why not just write the post about what you actually know about your top tips for crisis communications? Everyone has written a blog post about pop culture (including me). But we have to draw the line somewhere, because trying to tie marketing and communications into pop culture events is ridiculous. SUBSCRIBE: SPROUT SOCIAL SHOUT OUT Today's Sprout Social shout out goes to Heather Whaling (, a fantastic PR professional who has developed the public relations plan for, my new project that helps you learn about the best marketing podcasts in the world. OUR SPONSORS Candidio (, a simple and affordable video production company. Follow @candidio on Twitter. Sprout Social (, a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter. ABOUT JAY TODAY Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at