The 1,000 year-old foundations of customer experience

by Christopher Ratcliff
Many executives are overwhelmed by the rate of change in digital. Little wonder that some just give up trying to understand what currently drives customers. However if you strip away the smartphones, iPads and wearable devices, you’ll see that consumer needs haven’t really changed that much. In fact, the desires of the always-on digital consumer may be identical to those opera ...Read the full article