The Dynamics Of The Search Ad Marketplace: Dissecting A Moving Target

by John Cosley
In the real world, change is constant. What was true five minutes ago may not be true at this instant, and today’s “facts” can be proven utterly false tomorrow. We all know this, and we accept it as part of life. So why do we search marketers rely on static, obsolete-the-moment-they’re-created charts to provide data we can act on? This is a question I’ve pondered often, esp ...Read the full article

How CPCs and CTRs Change Throughout The Day On the Bing Ads Marketplace

A video tracking how costs and clicks develop throughout the day, by device. By John Cosley of Microsoft's Bing Ads. Accompanies this article: http://searchengineland.com/?p=209742