Understanding Cross-Device Attribution And Adjusting Campaigns Accordingly

by Mona Elesseily
Today, desktop computers drive the most clicks on search ads and conversion events on websites. But tablets and mobile phones aren’t chopped liver, either. These devices “assist” sales and can be very important depending on the time of day and/or where your customer is in the overall buy cycle. They are important to consider in the overall shopping journey/experience.Read the full article