An Email Marketer’s Secret Weapon: Digital Coupons

by Pam Neely
When you think of trend-setting technology, you probably don’t think of coupons. Most of us associate coupons with newspaper circulars and scissors. Coupons are old school. They’re about as high-tech as a soup can. But there’s another side to coupons, and it’s way more interesting than you’d think. Humble little coupons have sold billions of dollars of stuff over the last few years.Read the full article