Driving Quality Leads: Better Than Going Viral

by Brian Honigman
Content Marketing, Content Promotion, Owned Media, Shared Media Too often, marketers get caught up in buzzwords and one-off trends instead of really focusing on how their efforts are driving long-term results. If a marketer is focused on creating content for the sole purpose of going viral or generating the most likes, they need to realign their priorities to focus on lead generation.Read the full article