Get the word out vs. Find the others

by Seth Godin
If Sylvia makes the math team, there are two ways for the school to find out. One method is that she alerts people she has a relationship with. Call this a hard network, a direct connection. The other method is that people tell other people, that the word spreads in unpredictable, uncontrollable ways, from person to person. Call this a soft network. My thesis is that it's not really hard vs.Read the full article