How Entrepreneurs Can Conquer Goliath with Content Marketing [Announcing Content Inc.]

by Joe Pulizzi
“The reasonable man adapts himself to the world: The unreasonable man persists in trying to adapt the world to himself. Therefore, all progress depends on the unreasonable man.” – George Bernard Shaw The legend of David and Goliath never made sense to me until I read the version as told by Malcolm Gladwell. First, let’s take a closer look at Goliath.Read the full article