How to Put the Customer First With Human Marketing

by Jessica Gioglio
Social Media Case Studies How to Put the Customer First With Human Marketing by Jessica Gioglio Leave a Comment The best stories are often deeply personal. This sentiment is exemplified in KLM’s new “Cover Greetings” video. Filmed at Amsterdam’s Schiphol Airport, the video showcases how KLM surprised passengers with something special and unexpected – handwritten messages from loved ones.Read the full article

Schiphol & KLM: Cover Greetings

The Cover Greetings campaign gave people the chance to leave a personal message on the headrest of the seat occupied by a friend or family member onboard a KLM flight. Schiphol and KLM together ensured that the personal message would be placed on the right seat on the aircraft. This made for an unexpected and touching moment for the passengers who boarded the plane as they saw a headrest cover made especially for them. Cover Greetings enabled Schiphol and KLM to make the moment of departure extra special for both passengers and those staying at home. #CoverGreetings www.facebook.com/KLM www.twitter.com/KLM www.klm.com