Inside Omnicom’s new programmatic consultancy

by Chris Smith
Programmatic advertising is baffling to many advertisers, giving agencies an opening to offer their expertise. Omnicom’s media agency Manning Gottlieb OMD is setting up a U.K.-based programmatic consulting team. The three-person team, led by executive director Katie Eyton, will position itself as “independent” adviser, at at a time when many agency groups have blurred the line ...Read the full article