Marketers Are Failing to Connect TV Ads With Web Homepages

Only 20% of US television advertisers clearly showcase on their websites the products they promote on-air, according to a recent report from wywy. Some 40% of advertisers in the US do not display the products showcased on-air at all on their desktop-accessible homepages; 15% show the products with compromised visibility; and 25% include the products as part of a rotating ...Read the full article