The best and worst brands on social media in 2014

by Tanya Dua
Fiat, Yamaha and Burton had a great year in social media, while American Airlines remained stalled out on the tarmac, according to a new study by Sprinklr, a social media management firm. Using its social index — an analysis platform that measures social media performances of over 35,000 brands using 11 different metrics on over a dozen social networks — Sprinklr has identifie ...Read the full article