Twitter Engagement Umasked: A Study of More than 4M Tweets

by Eric Enge
What you see before you is the result of analyzing more than 4 million Tweets on Twitter. In this paper we will outline the results of analyzing that data to learn and understand what drives behavior on Twitter. One of the main goals: to see what really drives retweets, favorites, and replies. For example, did you know that including images in your tweets could raise the numbe ...Read the full article

Twitter Engagement Unmasked

Eric Enge, CEO of Stone Temple Consulting, sits down with Caitlin O'Connell to discuss the findings of a brand new, comprehensive study about Twitter: Twitter Engagement Unmasked: A Study of More Than 4 Million Tweets. Find the full study here: