Understanding Auction Dynamics: Why More Traffic Can Mean Less Revenue

by George Michie
Auction-based advertising models force important trade-offs between traffic volumes and revenue for fixed-budget advertisers. Today, we’re going walk through why that is and how that fact confuses many marketers who primarily buy fixed-price media placements. Put on your fixed-price advertising hat for a moment and think about this: what do you expect to get from a $5,000 TV ...Read the full article