What do mobile marketers really need? Better metrics, for starters

Marketers and agencies are getting past the “experimentation phase” of mobile advertising. According to Nielsen’s newly released Mobile Roadmap report, 80 percent of advertisers and 90 percent of agencies surveyed said they had bought some form of mobile advertising in the past 12 months. But in order for mobile to become a regular, formal campaign budget line item, it needs t ...Read the full article