5 Great Takeaways From The “Tweeting For Champions” Keynote At SMX Social Media [VIDEO]

by Matt Mcgee
Being the lead social media person for a professional sports team probably ranks very highly on the “dream job” lists of a lot of our readers. Take that, and then imagine what it would be like to be the social media lead for the best team in your sport. Last month at our SMX Social Media Marketing conference in Las Vegas, Chris Sherman and I sat down for a keynote conversati ...Read the full article

SMX Social Media: "Tweeting For Champions" Keynote Conversation

In this clip, Meghan Ryan of the Boston Red Sox discusses how her team has been able to show the entire Red Sox organization the value of social media marketing.


SMX Social Media: "Tweeting For Champions" Keynote Conversation

In this clip, Pat Donahue of the Los Angeles Kings and Meghan Ryan of the Boston Red Sox talk about the value of listening to followers on Twitter and using it to provide great customer service when fans have questions or need help.


SMX Social Media: "Tweeting For Champions" Keynote Conversation

In this clip, Meghan Ryan of the Boston Red Sox and Pat Donahue of the Los Angeles Kings explain how important great content is for social media success. The Red Sox, Ryan says, rely often on user-generated content from fans. The Kings, Donahue explains, have their own "beat writer" whose blog generates almost half of the team's web traffic.


SMX Social Media: "Tweeting For Champions" Keynote Conversation

In this clip, Pat Donahue of the Los Angeles Kings talks about the unique personality that he instills in the @LAKings Twitter account.


SMX Social Media: "Tweeting For Champions" Keynote Conversation

In this clip, Meghan Ryan of the Boston Red Sox explains why she admires the work that Starbucks does -- not only on Twitter, but across other social networks, as well.


Tweeting for Champions - SMX Social Media Marketing 2014

Our speakers on this panel have one of the best, and perhaps most challenging, of online dream jobs: social media manager for a championship-winning professional sports team. During good times, they get to engage with some of the most passionate fans and customers in the world. But during a losing streak, those fans passionately voice their displeasure. Pat Donahue @LAKings and Meghan Ryan @RedSox discuss how they connect with fans using all things social, story-telling, crowd-sourcing and beyond. Presented at SMX Social Media Marketing, Nov. 19, 2014 in Las Vegas. Moderators: Chris Sherman, Matt McGee Speakers: Pat Donahue, Meghan Ryan For information about SMX conferences, please visit: http://www.searchmarketingexpo.com Video courtesy of http://jeradhill.com