5 Prescriptions For A Healthy Customer Data Plan

by Robert Rose
When I say the words “marketing data” what’s the first thing that comes to mind? If you’re like most marketers – it’s probably math, numbers, analytics; basically the statistical information that provides us insight into becoming more effective. Yuk. It’s like medicine – hard to swallow but we know we need to take it to get better. But it’s actually so much more than that.Read the full article