Communicating With Mobile Consumers in the ‘Experience Age’

In 2015, the customer experience will be more critical than ever before, as consumers’ attention spans continue to shorten. On-the-go lifestyles and constant access to multiple screens forces brands to put up a fight just to show up as a speck on consumers’ radars. Companies must engage consumers in the most personal, relevant and timely fashion to grab the attention of their desired audiences.Read the full article