Why Brand Storytelling Works

by Omar Kattan
Storytelling is an ancient human occupation. There’s not a culture on Earth without its rich share of myths and legends—and its tawdry gossip and scary stories. We’ve had tales as long we’ve had language; further, we’ve had them as long as we’ve had visual imagery, as the magnificent Paleolithic cave paintings of Europe and the narratives they seem to convey attest to.Read the full article