Your Playbook To Winning The Super Bowl With Content Marketing

by Michael Brenner
Content Marketing, Earned Media, Owned Media, Shared Media Ever since Oreo’s famous “dunk in the dark” tweet moment, brands have been dancing to the tune of so-called “real-time marketing.” With each holiday, award ceremony and cultural event, brands have gathered their agencies, PR team and lawyers and made awkward, sad and sometimes pathetic attempts at being “hip,” “in ...Read the full article