This Week in Content Marketing: Chipotle Calls on Best-Selling Writers for Soda Cups

by Joe Pulizzi
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this week’s episode, Robert and I talk about the latest research on content marketing spending. Is 25% not enough? Audio content begins to go viral, and Chipotle delivers compelling experiences by adding short stories from best-selling writers to its bags and cups.Read the full article