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adage.com - 27 readers, 392 Tweets - A survey from Contently finds that 52% of marketers are dedicating 25% or less of their 2015 budgets to content marketing.
npr.org - 18 readers, 194 Tweets - Sure, the Internet is littered with viral cat videos. But recently some bits of audio have drawn millions of listens. Yet it may be too soon to say we're entering a new age of viral audio.
adage.com - 21 readers, 591 Tweets - Storytelling and user experience can no longer be treated separately, Adam Kleinberg writes. Here's how to integrate storytelling into user design.