2014, The Year Google Display Network Grew Up: Will SEMs Embrace It?

by Susan Waldes
This was a huge year for AdWords changes. There has been ample attention given to many of the flashier new feature releases in 2014. There have also been many small changes that barely got a mention; many of those smaller, under-hyped updates were related to Google Display Network (GDN) targeting. Not a single change to GDN in 2014 was “game changing” in and of itself.Read the full article