Content Marketing Monday: Using CM for B2B and B2C

by Michal Leszczynski
Last week, you learned about Moments of Inspiration (MOI) and how these — with a bit of *magic* — can easily lead to a great return on investment (ROI). I’m sure you can’t wait to apply this knowledge to your marketing campaigns in upcoming 2015. So why don’t we continue where we’ve left off and take a look at another aspect of Content Marketing: how to use it effectively for B2B and B2C.Read the full article

Place IKEA furniture in your home with augmented reality

The 2014 IKEA catalogue gives you the ability to place virtual furniture in your own home with the help of augmented reality. Unlock the feature by scanning selected pages in the 2014 printed IKEA catalogue with the IKEA catalogue application (available for iOS and Android) or by browsing the pages in the digital 2014 IKEA catalogue on your smartphone or tablet. Then simply place the printed IKEA catalogue where you want to put the furniture in your room, choose a product from a selection of the IKEA range and see how it will look in your home!

Family Room Makeover Ideas - IKEA Home Tour (Episode 101)

In the first episode of IKEA Home Tour, the IKEA Squad comes up with a number of family room makeover ideas to help the Kravitz-Kirsch family transform their back room, or den. Their goal: Turn the cluttered space into an inviting, functional family room. Watch more from the IKEA Home Tour here: What's IKEA Home Tour? We'll tell you! We're sending a team of IKEA experts on the road to help America solve real home furnishing challenges, big and small, and transform their living spaces. The Home Tour Squad is hitting the road to assist those who need help with home projects -- from closet organization to living room style upgrades to bedroom makeovers -- and to illustrate genuine solutions that make everyday life at home better. The Home Tour Squad will come up with a plan and go shopping for the furnishings and accessories needed at the local IKEA store. The homeowners and the Squad members will then accomplish the transformation together! Plus, the Squad will film their journey along the way. The IKEA Home Tour Squad is a team of hand-selected IKEA experts from across the country. They specialize in everything from home design to organization to sustainability at home. Each Squad member comes from a different background and contributes their unique expertise to help homeowners on the tour. Their journey will be chronicled through before/after makeover videos, tour footage, and video shorts featuring design tips and interviews with homeowners. Squad members will also be sharing live updates from the tour via Twitter (@IKEAUSA) and Instagram (@IKEAUSA) with the hashtag #IKEAHomeTour. For more inspirational ideas for your home, check out IKEA USA on: Facebook - Twitter - Pinterest - Instagram - Google+ -