How Small Businesses Can Hack Their Marketing by Turning Customers Into Influencers

As we learned in a recent post, brands are buying audiences instead of advertising—and it’s paying off. Here’s how it works: Brands partner with industry influencers who already have engaged audiences. Then, the influencer endorses the brand by sharing branded content with followers. As a result, the followers listen and the brands gain a new audience because they respect the influencer.Read the full article