Murray Newlands Talks about Getting PR for Your Startup – Interesting for Bloggers Too!

by Erik Emanuelli
One of the reasons why a significant number of startups fail is due to lack of press. Press helps startups gain exposure and create awareness. These startup companies fail to get journalists to write about them because they are always trying to explain what services and products they offer; this salesy way of reaching people is what turns away most journalists and readers.Read the full article