Predicting RLSA Expansion In 2015

by Sarah Stemen
Welcome to another edition of series week at PPC Hero! This week we’ll be discussing our predictions for 2015. Sarah starts us off as she foresees an expansion in the usage of Remarketing Lists for Search Ads (RLSA), leading to more of a persona based approach. Definition from Google Think of RLSA According to Google, “49% of customers now visit 2 to 4 sites before they ...Read the full article