The Eyes Have It: Facebook Touts Success of New Right-Hand-Side Ads

by David Cohen
Facebook’s redesigned right-hand-side ads, which it began rolling out in June, are drawing more eyeballs for longer periods of time, according to an eye-tracking test conducted for the social network by global market-research agency Millward Brown. Facebook said in a Facebook for Business post that the new format for its right-hand-side ads delivered the following results co ...Read the full article