What Is Viewability and Should We Apply It to Link Acquisition?

by Stephen Kenwright
Google recently reported that more than 56 percent of its ads are not measured as "viewable" – meaning more than half of all ads bought through Google are never seen by human eyes. According to Google’s blog, a statistically smaller number of publishers are responsible for making this figure so staggeringly large, yet the average publisher’s viewability is only 50.2 percent.Read the full article