A Marketer and a Journalist Walk Into a Bar: 5 Definitions of Brand Journalism

So … a marketer and a journalist walk into a bar. That could either be the start to a joke meant for somewhere other than this blog, or the beginning of a definition of the term ‘brand journalism.’ Let’s go with the latter. You may have heard the phrase ‘brand journalism’ tossed around, but what does it mean to marketers? A simple definition of a brand journalist is this: A ...Read the full article

  • The slimy rise of the "brand journalist"

    pando.com - 5 readers, 119 Tweets - Today on Twitter, Fusion's Felix Salmon stumbled upon a curious job listing at Storyful, a site that vets and verifies newsworthy social media content for accuracy. The job title is "Journalist (Br...