E-Commerce Conversion Rate At Seasonal High, While Traffic Remains Strong

by Pamela Parker
Online shoppers stopped doing quite as much research and started seriously buying last week, as conversion rates rose to the highest rate seen yet this season — up 1 percentage point from the previous week, and up 76 percentage points (1.8 times) as compared to the baseline week of September 29. This conversion rate occurred on lower online commerce site page views, as compa ...Read the full article