FOBO (Fear of Being Offline), and How Marketers on Facebook Can Exploit It

by David Cohen
Move over, FOMO, and make room for FOBO: A study by culture experts Crowd DNA for Facebook found that fear of being offline is the new fear of missing out, as 70 percent of respondents aged 13 through 24 from 13 countries said they have to be connected, no matter where they are. Crowd DNA managing director Andy Crysell and Facebook marketing science lead Jo Tenzer discussed ...Read the full article