How This Fashion Brand Found the Sweet Spot in Blogger Relations

by Kristen Matthews
Image via BigStockPhoto.com Usually, I see brands sit on one of two sides of the fence. Either they work only with blogger networks or agencies, or they own their blogger relationships in-house. After a neat discussion with Sam Zivot of Lorna Jane, I now have an awesome example of how these two tactics actually can be complimentary.Read the full article