InMobi Exchange Launches Programmatic Mobile App Audience Buying

by Ginny Marvin
Mobile advertising platform, InMobi, launched the ability to target mobile app audiences through programmatic direct buys in a partnership with advertising automation firm, Rubicon Project. InMobi says its Audience Personas are built from “over one trillion mobile consumer interactions”. Advertisers can target these audience segments through the InMobi Exchange in 36 countries.Read the full article