Inside Medium’s newest native ad gambit

by Lucia Moses
Medium, the 2-year-old site created by Twitter co-founders Ev Williams and Biz Stone, is still finding its footing as a platform publisher. Traffic has varied, from below 1 million to close to 3 million uniques a month, according to comScore multiplatform stats. While it has hired big-name journalists to report and write for the site, 99 percent of the 1,200 stories it posts da ...Read the full article