KISSmetrics A/B testing Report: Know How Your Tests Impact Your Customer Acquisition Funnel

by Zach Bulygo
A/B tests tell you whether changes you want to make will improve your conversions. The most common example is a test that compares two website headlines. Half of the people who visit the website receive one headline (control), while the other visitors see the other headline (variant). The purpose of the test is to determine which headline wins at converting people to sign up.Read the full article