Lowe’s Adds Instagram Hyperlapse Videos to Award-Winning #LowesFixInSix Vine Series

by Steve Hall
Lowe’s and BBDO New York have seemingly mastered the art form of the short-form instructional video. Leveraging Vine to share helpful, do-it-yourself tips has, in the past, landed the brand and the agency a Bronze Cyber Lion at Cannes and a Silver Clio and a Mashies Best in Show. The helpful-hint videos were tagged #LowesFixInSix.Read the full article