More Marketers Now Dedicate Over Half Of Digital Budgets To Retargeting

by Ginny Marvin
A new survey commissioned by AdRoll found that marketers dedicated more of their online budgets to retargeting in 2014. The percentage of marketers that now spend over 50 percent of their digital ad budgets on retargeting doubled from 7 percent to 14 percent this year. That number is even higher in large companies; 24 percent of firms with over 1,000 employees say they spen ...Read the full article