Secrets of the middle funnel: Four simple steps to grow your business

This article was written by Pete LaFond, vp of marketing at TruSignal. By now, marketers are well-versed in direct response, aka bottom funnel, marketing – i.e., search marketing, retargeting and behavior targeting. The middle funnel is about influencing the right shoppers and prospects before there are in-market or ready to buy. For longer consideration products – i.Read the full article